ABOUT US
Greatness is not another brand. It’s a way of being.
At Greatness Athens, we believe in wearing your personal identity with pride.
Our brand is built for real people—urban, young, older, every gender, every story. No boundaries. No limits. Just raw authenticity.
We draw power from the streets and soul from our Greek ancient culture. Our designs are born in Athens and proudly made in Greece—affordable, accessible, and unapologetically bold. Greatness doesn’t scream; it speaks with attitude. It’s in the way you walk, stand, you are.
Greatness Athens is for those who don’t follow trends—they define them. For those who live fully, love loudly, and never ask for permission.
We don’t just make clothes. We create everyday coolness in the streets of Athens, affordable to everyone.
Greatness Athens is cool, Greatness Athens is NOW.
OUR FOUNDER
Vicky Kaya is a Greek-born model, television personality, and entrepreneur, best know for her contributions to the fashion and entertainment industry. Vicky Kaya’s career began to soar when she started modelling in the early 1990s. Her striking beauty and unique style quickly gained her recognition in the fashion world, leading her to work with renowned designers and grace the covers of numerous fashion magazines. She has walked the runways for some of the world’s top fashion houses and has become an inspiration for aspiring models in Greece and beyond.
In addition to her successful modelling career, Vicky Kaya has made a name for herself as a television personality, actress and musical performer. Vicky Kaya is also an accomplished entrepreneur. In 2020 she launched her own brand Great for Women with the innovative multivitamins for women. Since December 2024 she is proudly expanded the brand with the lifestyle clothing line Greatness Athens. “We wanted to create a brand for everyone. No limit, no gender. Is an everyday uniform for everyone. Affordable to all. Greatness is you“.